The most popular digital giant MX Player is fast emerging as the indisputable frontrunner in creating prolific branded content that appeals to all sections of the audience.
By using new technological advances to the hilt http://snooper-scope.in/mx-player-revolutionizes-the-video-streaming-experience/ and product innovation at its core, MX Player has come up with an interactive initiative presented by the Amazon Balcony Buddies, an MX Special Interactive Film on the occasion of Friendship Day.
Balcony Buddies is about an accidental friendship between two strangers during the 2020 lockdown who live in opposite flats. A balcony facing each other is the common thing between them. This balcony is the connecting factor between the both which becomes instrumental to celebrate their lockdown friendship.
Sunanda (Aisha Ahmed) has nothing to do and she was under tremendous stress in lockdown and Yoga is her only savior which keeps her in good spirits. One day she happens to watch a stranger across the balcony imitating her ‘yoga asanas’. While she is having her apprehensions about the stranger, he comes out with a request to her to teach him Yoga. Thus begins the tale of Sunanda and Prateek (Amol Parashar), the friendship between Balcony Buddies starts blossoming.
Another uniqueness of this film is the interactive nature that allows viewers to make fashion choices for the characters along with the narrative, seamlessly bringing alive Amazon’s ‘Har Pal Fashionable’ campaign.
Sidd Mantri – SVP, Product at MX Player said about their innovative product designs and on introducing an interactive mode of viewing that is intended to generate the curiosity in the user by the interactive video which enables the personalization of the story and make the user explore multiple forks in the story.