A Refreshing Summer Surprise from BABYMONSTER
YG Entertainment’s highly acclaimed girl group BABYMONSTER has captured the spotlight once again with their latest promotional visual for the B-side track “I LIKE IT,” featured on their third mini-album “CHOOM.” The group, consisting of seven talented members including Ruka, Pharita, Asa, Ahyeon, Rami, Rora, and Chiquita, has consistently delivered impressive musical content, and this newest release continues that tradition.
On July 3, YG Entertainment unveiled the stunning group visual through their official blog, immediately generating buzz among fans and K-pop enthusiasts worldwide. The visual presents the members in a breathtaking setting combining a lush forest backdrop with vibrant beach umbrellas, creating an atmosphere that perfectly embodies the essence of summer.
The Alluring “I LIKE IT” Visual Breakdown
The artistic direction for this promotional image showcases BABYMONSTER’s trademark synchronized aesthetics while introducing fresh elements. Each member radiates confidence and charm, with their coordinated styling featuring bold accessories including statement earrings and playful hairpins. Their unified poses and captivating gazes create a compelling visual narrative that highlights the group’s collective appeal.
The color palette chosen for this visual emphasizes vivid, summery tones that stand out prominently against the natural forest and beach elements. This careful attention to styling demonstrates YG Entertainment’s commitment to delivering polished, market-ready content that resonates with contemporary fashion trends.
Understanding the Song’s Unique Vibe
“I LIKE IT” distinguishes itself within BABYMONSTER’s discography through its distinctive musical arrangement. The track incorporates a country-style guitar riff that sets it apart from typical K-pop compositions, offering listeners a refreshing alternative sound. The lyrics cheerfully express the fluttering excitement associated with young love, capturing the universal experience of first crushes and summer romances.
This summer-themed track provides a notable contrast to another song from the same mini-album, “SUGAR HONEY ICE TEA,” offering fans a diverse listening experience. The decision to release two tracks with different sonic atmospheres demonstrates BABYMONSTER’s versatility as artists willing to experiment with various musical genres.
The music video for “I LIKE IT” is scheduled for release at midnight KST on July 6, promising viewers an engaging visual complement to the song’s upbeat nature. Fans have expressed significant anticipation for this release, with social media platforms buzzing with excitement and speculation about the concept and choreography.
BABYMONSTER’s Exciting World Tour Expansion
Beyond their musical releases, BABYMONSTER has recently embarked on their ambitious 2026-27 world tour titled “[CHOOM].” The tour commenced with highly successful concerts in Seoul held on June 26, 27, and 28, drawing massive crowds and critical acclaim.
The group’s international expansion continues with scheduled performances in Kobe, Japan, on August 8 and 9. This marks just the beginning of their global outreach, as BABYMONSTER plans to bring their performances to Oceania, Europe, and South America for the first time. This strategic tour expansion reflects the group’s growing international popularity and YG Entertainment’s commitment to global market penetration.
The combination of fresh musical content, captivating visuals, and extensive touring demonstrates BABYMONSTER’s position as one of the most dynamic acts in contemporary K-pop. As they continue to evolve and grow their audience internationally, fans can expect more exciting releases and performances from this talented group.
