At a success celebration for Arjun S/o Vyjayanthi, veteran actress and politician Vijayashanthi delivered a passionate rebuke to critics she believes are unfairly targeting films with negativity and false narratives. She expressed deep concern over what she perceived as a deliberate effort to undermine the film industry, urging for more responsible and respectful discourse.
Vijayashanthi directly addressed those she accused of “assassinating cinema,” warning them to reconsider their actions. She highlighted a growing trend of manipulating perceptions, where genuinely good films are unfairly criticized while mediocre ones are falsely praised, causing confusion and undermining success.
With evident emotion, she emphasized the dedication and hopes that filmmakers, regardless of budget, invest in their projects. “Every filmmaker enters the industry…with dreams and hope,” she stated, lamenting the devastating impact of “baseless propaganda” on those aspirations.
Her central plea was for restraint: if a film doesn’t resonate, simply disengage. “Don’t like a film? Don’t watch it. But don’t try to destroy it,” she urged. She accused “malicious forces” of hiding behind the guise of criticism to actively harm films.
Vijayashanthi also criticized the perceived double standards exhibited by some critics and influencers, who she suggested derive satisfaction from dismantling films that audiences enjoy. She questioned their motives, asking, “Why does it bother you so much when people love a film? Why take such wicked pleasure in spreading negativity?”
She championed a culture of support and genuine encouragement within the film industry, advocating for constructive engagement rather than destructive criticism. She framed cinema as more than mere entertainment, emphasizing its significance as a source of livelihood, passion, and opportunity for countless individuals.
Vijayashanthi concluded with a powerful statement, asserting that “no one has the right to destroy good cinema.” She argued that sabotaging films equates to jeopardizing the dreams and economic stability of many, emphasizing the significant financial investments involved. She stated definitively that those who intentionally sabotage films “should never be forgiven.”
Vijayashanthi’s address serves as a call to action for both industry professionals and audiences. It underscores the need for a more supportive and less destructive environment, reminding everyone that the success of a film contributes to the overall health and vibrancy of the film industry.
