Prime Video has secured the rights to adapt CJ ENM’s bestselling reality dating series EXchange for the Brazilian market, launching the new original titled Love Transit.
Overview
South Korean entertainment powerhouse CJ ENM announced a partnership with Amazon MGM Studios and the production house Formata to create a Brazilian version of its acclaimed unscripted series EXchange. The localized adaptation will be released as a Prime Video Original under the name Love Transit. Brazilian television veteran Boninho will direct the project, with filming scheduled to commence in September across the vibrant cities of Sao Paulo and Campos do Jordao.
What Is EXchange?
EXchange is a reality‑dating format that first aired on the streaming platform TVING in 2021. The concept places former couples who have ended their relationships under one roof, unaware of each other’s identities as past partners. As participants recollect shared memories and meet new contestants, they must decide whether to rekindle an old romance or pursue a fresh connection. The show’s blend of nostalgia, emotional confrontations, and unexpected pairings has resonated strongly with audiences, making it one of South Korea’s most watched dating programs.
Track Record of Success
Since its launch, EXchange has consistently topped viewership and subscription charts on TVING:
- Season 1 recorded the highest viewing hours among all entertainment titles on the platform.
- Season 2 held the top spot for weekly paid‑subscriber contribution for sixteen straight weeks.
- Season 3 generated a first‑day impact on new subscriber acquisition that was 74 times greater than the series’ debut season.
- Season 4 sustained the number‑one position for weekly subscription contribution for seventeen consecutive weeks, from premiere to finale.
These metrics underscore the format’s strong pull and its ability to drive platform growth.
International Footprint
Before Brazil, EXchange was adapted for the Japanese market, also under the title Love Transit. The Japanese version has already delivered three successful seasons on Prime Video, confirming the format’s cross‑cultural appeal. The Brazilian edition marks the first time the series will be produced outside of Asia, highlighting CJ ENM’s strategic push to globalize its content library.
Statements from the Creators
Sebastian Kim, Head of the Content Business Unit at CJ ENM, explained the series’ universal charm:
“EXchange brings former couples back together, giving them a chance to reflect on past relationships while opening the door to new love. After its success in Japan, we are excited to see the format re‑imagined for Brazilian viewers, capturing the country’s unique culture and emotional landscape. CJ ENM will keep expanding its global format portfolio by teaming up with top‑tier platforms and partners to deliver our original IP worldwide.”
Boninho, the acclaimed Brazilian producer known for high‑energy reality projects, added:
“We are thrilled to translate the intensity and heart of EXchange into a Brazilian context. The chemistry, the drama, and the possibility of love rediscovered are perfect for our audience.”
Production Details
Love Transit will be filmed in two iconic locations: Sao Paulo, Brazil’s bustling metropolis, and Campos do Jordao, a scenic mountain resort known for its cooler climate and lush landscapes. The dual settings will provide contrasting backdrops—urban vibrancy versus tranquil retreat—to heighten emotional moments and visual storytelling.
The series is slated for a 10‑episode first season, each episode running approximately 45 minutes. Amazon MGM Studios will handle distribution, ensuring the show reaches both domestic and international Prime Video subscribers.
What to Expect
Audiences can anticipate a familiar structure—ex‑partners cohabitating, secret revelations, and choices that could either rekindle old flames or spark new romances—infused with Brazilian humor, music, and cultural references. The production promises high production values, dynamic editing, and an engaging soundtrack that reflects contemporary Brazilian pop culture.
