Prime Video has announced a strategic partnership with entertainment company CJ ENM, securing multi-year worldwide distribution rights (excluding Korea and China) for Korean content.
The announcement occurred during the WAVES Summit held in Mumbai, India.
Over the course of 2025 and 2026, Prime Video will introduce several new exclusive titles from CJ ENM, Studio Dragon, and CJ ENM Studios, kicking off with the upcoming series Head Over Heels in late June.
Moreover, Prime Video will enhance its service with additional titles from CJ ENM’s catalog, such as Her Private Life, Another Miss Oh, and Mouse, broadening its Korean content selection for audiences across 240+ countries and territories globally.
As part of this global initiative, Prime Video will provide subtitles in 28 languages and dubbing in 11 languages for all new Korean releases.
“This strategic partnership with CJ ENM strengthens Prime Video’s dedication to delivering the finest Korean entertainment to our global customers,” stated Kelly Day, Head of International and VP of Prime Video. “Korean content continues to resonate profoundly with audiences worldwide. We’ve observed the limitless appeal of Korean stories with the exceptional success of shows like Marry My Husband and No Gain, No Love, which have not only captured the hearts of viewers across continents but have also secured spots among the top 10 most-watched non-English language International Originals of 2024, showing remarkable viewership outside their home country. We are excited to introduce new and exclusive titles, along with a collection of beloved consumer favorites, exclusively for Prime Video’s global audience in their preferred language.”
“At Prime Video, we aim to be the premier entertainment platform for consumers. From outstanding global content to popular stories from Asia, we aspire to provide a space where consumers can easily discover their next favorite narrative. As the global audience for Korean content continues to grow, we are thrilled to bring these engaging stories exclusively to our worldwide viewers,” remarked Gaurav Gandhi, Vice-President, APAC, and MENA at Prime Video. “This strategic collaboration with CJ ENM represents a new milestone in our journey, providing Prime members with access to some of the most captivating and innovative content from Korea.”
Jangho Seo, Executive Vice-President of CJ ENM’s content division, commented, “Korean entertainment has been winning audiences around the globe with its engaging narratives, relatable characters, and exceptional production quality. We’ve seen significant success with titles like Marry My Husband and No Gain, No Love, which reached impressive viewership milestones on Prime Video and affirmed the universal appeal of our storytelling. Through Prime Video’s vast global reach and its strong commitment to multi-language subtitles and dubbing, we are eager to make our upcoming titles even more accessible and enjoyable for audiences from different cultures and languages. This collaboration not only enhances CJ ENM’s global presence but also aligns with our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to continuing this momentum and deepening our engagement with viewers everywhere.”
