The Dark Alliance at the Heart of the Documentary
Netflix’s Evil Influencer – The Jodi Hildebrandt Story pulls viewers deep into the unsettling relationship between Ruby Franke, a once-popular YouTube family vlogger, and Jodi Hildebrandt, a Utah-based therapist. The documentary examines the toxic dynamic that led to severe abuse of Franke’s six children, ultimately resulting in criminal charges against both women.
From Parenting Advice to Psychological Control
Franke rose to online fame through her channel 8 Passengers, where she shared her family’s daily life. Over time, her videos revealed harsh disciplinary practices that alarmed many viewers. Partnering with Hildebrandt, the two initially offered life and parenting guidance to a massive audience. However, their collaboration took a disturbing turn, pushing extreme discipline and fear-driven “repentance” as core beliefs.
The 2023 Escape That Changed Everything
The documentary’s emotional peak centers on the moment Franke’s 12-year-old son escaped Hildebrandt’s home in 2023. With visible signs of restraint on his wrists, he sought help from a neighbor—an act that led to police intervention and the arrest of both Hildebrandt and Franke.
A Cautionary Tale for Digital Audiences
Beyond recounting events, Evil Influencer – The Jodi Hildebrandt Story serves as a warning for consumers of online “advice” content. It demonstrates how influence, combined with misplaced trust, can warp perspectives on punishment and discipline. Both women are shown as complicit, with the film refusing to absolve either from responsibility.
Spotlight on Hildebrandt’s Influence
While Ruby Franke’s actions are central to the case, the documentary primarily focuses on Hildebrandt’s role, exploring how her charisma, faith-oriented language, and perceived authority allowed her to manipulate Franke. This angle offers a fresh perspective on the scandal, painting the events in an even darker light.
Balanced Storytelling with Emotional Impact
Directed by Skye Borgman, the 100-minute runtime blends investigative clarity with engaging storytelling. The film balances raising awareness with keeping audiences invested, making it a compelling watch for true crime enthusiasts.
Final Thoughts
Evil Influencer – The Jodi Hildebrandt Story is more than just a recounting of crimes—it’s a powerful exploration of control, accountability, and the dangers of unchecked influence. It’s unsettling, thought-provoking, and an important reminder to question the authority of those we follow online.
