In a pathbreaking improvement for its regional music ambitions, Saregama immediately introduced that it has absolutely acquired over 1500+ songs belonging to 280 Telugu movies launched during the last 20 years together with songs from super-hits like RX100 and Ninnu Kori from Mango Music.
As a part of the deal, Mango Music bought each audio (sound recording and publishing rights) and video rights of this huge repository to Saregama.
Constantly investing within the regional market, this acquisition of Mango Music catalogue, will strengthen Saregama’s place within the Telugu market.
Saregama can also be aggressively investing in new Telugu music. Its songs from the most recent Telugu album of the film Shyam Singha Roy have been trending throughout YouTube and numerous OTT streaming platforms. The subsequent large Telugu movie album will likely be Mahesh Babu starrer Sarkaru Vaari Paata.