Mumbai Police collaborates with Amitabh Bachchan and Rohit Shetty to launch ‘Fearless ladies – a signature of Mumbai!’ A ladies security marketing campaign

Amitabh Bachchan

Mumbai police have at all times been very inventive in relation to spreading consciousness. Now the division has come out with one other superb marketing campaign.

This time, Mumbai police collaborated with actor Amitabh Bachchan and filmmaker Rohit Shetty. The Division offered a brief movie developed by Rohit Shetty with the theme “Fearless ladies – a signature of Mumbai!” to boost consciousness about its Nirbhaya Squad, which was formally inaugurated immediately to fight crime towards ladies within the metropolis.

To curb sexual harassment and different crimes towards ladies, the Mumbai police created a particular unit made largely of feminine officers. On this case, the helpline quantity ‘103’ has been activated.

Rohit Shetty, the filmmaker who created the quick video for the Mumbai Police, donated Rs 50 lakh to the trigger.

The two-minute video, which has been shared on YouTube and different media, begins with Mr Bachchan’s voiceover, which speaks about ladies’s braveness within the face of adversity. It exhibits quite a few ladies being harassed by guys in varied public areas and on the streets of Mumbai, after which they contact the Nirbhaya Squad helpline quantity ‘103’.

The video exhibits cops of the Nirbhaya Squad speeding to assistance from the ladies of their patrolling vehicles and even in civilian garments as quickly as they get the decision. The cops then arrest the boys who had been proven harassing the ladies within the video.

The movie ends with a clip of a whole bunch of Nirbhaya Squad members stationed subsequent to their patrolling vehicles, with the message “Laangh Ke Ab Tu Laxman Rekha, Ban Nidar, Ban Nirbhaya!” (Cross the boundary and develop into fearless, brave!).

A number of actors, together with Anupam Kher and Urmila Matondkar, praised the Mumbai Police for his or her motion and posted the movie on social media.

Mumbai Police (@MumbaiPolice) Tweeted:
“Laangh Ke Ab Tu Laxman Rekha,
Ban Nidar, Ban Nirbhaya!

Fearless ladies – a trademark of Mumbai!

And now a devoted squad, which is a mirrored image of the fearlessness amongst the ladies on this metropolis – Nirbhaya Squad.

Additionally Learn: Amitabh Bachchan remembers father Harivansh Rai Bachchan on his nineteenth demise anniversary

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