BLACKPINK‘s Jisoo is truly one of the golden stars of K-Pop. Since debuting in 2016, she has wowed netizens worldwide with her diversity, shining with her singing, dancing, acting, and of course, her stunning visuals.
With all of this in mind, it isn’t surprising that brands are lining up for the idol to represent them. In particular, it was announced in May 2022 that Jisoo had become the newest global ambassador for Cartier.
Since the announcement, Jisoo has truly been shining for the brand, whether it’s at events or for promotional events,
Yet, it seems like there is a reason that Cartier always treats Jisoo like a true Princess at events, and it’s all because of their love and passion for the idol.
Recently, a post has gone viral on Korean and international forums about the lengths the brand underwent to secure Jisoo as an ambassador. Although Jisoo seemingly just slays in Cartier, her global ambassador role is specifically the Panthère De Cartier campaign.
In an article from July that has resurfaced, it seems that Cartier truly went to extreme lengths to ensure the idol represented them. In the piece from Madame Le Figaro, it explains that Cartier actually doubled the contract fee of Dior to ensure Jisoo would represent the jewelry brand.
The Cartier House doubled Jisoo’s contract to make her the new Panthère woman.
— Madame Le Figaro
It shouldn’t be too surprising the battle Cartier went to. In the same forum, netizens shared the impact Jisoo has had on DIOR when it comes to events.
According to figures from various publications, Jisoo brings in the most money when it comes to media value compared to the other ambassadors. It has elevated the status of DIOR when it comes to the visibility of influencers and those representing the company.
Throughout the past few years, Jisoo has shined as an ambassador for DIOR with her looks and true influence at events.
It seems like Dior and Cartier have been battling for Jisoo, proving she truly is the “IT” girl of brands. Both companies have gone to extreme lengths to ensure that Jisoo represents them on a global scale.
You can read more about brands treating Jisoo like a true princess below.