ITZY‘s Yeji is so pretty that she can definitely rock any type of hair. Despite this, fans were shocked when they found out that she was not in charge of choosing her own hair colors. Back in March 2023, Yeji talked about what hair color she would like during the next comeback. The star brought up a blue-black color as something she would like to try.
Q. 다음 컴백때 해보고 싶은 머리색깔?
나는 블루블랙도 해보고싶꼬
예지 저번부터 블루블랙 해보고싶다 얘기했었는데 아아아 어떡하지 생각만해도 넘잘어울려 pic.twitter.com/9a4cWnBr9M
— 예별 (@yejibyeol) March 11, 2023
In spite of Yeji’s wishes, she sported light brown hair when the group came back with “None Of My Business.” While she slayed the look, it left fans wondering about a dark-haired Yeji.
Just a month later, Yeji returned with orange hair to promote “Cake.”
While she looked as gorgeous as ever, fans symphathized with the star when she took to live stream to lament the change in hair color. Yeji had been angling for a pink dye instead.
이번염색도 회사에서 정해준건가봐🥲
마피아때 주황색 언젠가는 다시하겠지 햇는데 이렇게 빨리하게될줄은 몰랐데ㅋㅋㅠㅠ
담엔 예지가 하고싶어하는거 반영좀해줬으면 좋겠다 뭐든 잘어울리지만!! 예잘알님 의견좀 개본맘대로말고
블루블랙 하고싶다 -> 밝은갈색
핑크 하고싶다 -> 오렌지 pic.twitter.com/f55DnCCPCo
— 예별 (@yejibyeol) September 14, 2023
I did think that I should dye my hair orange again after having it for “Mafia In The Morning,” but I didn’t know that I would be back to orange so soon.
Yeji once mentioned her desire to go pink for the comeback, leading fans to feel upset that she did not have the freedom to choose her hair color. As ITZY is already a good four years into their career, it is about time that their opinions are reflected in their styling.
it's kinda sad how there are groups from other companies who can full on create their own concept and produce for their own group and then we have itzy who can't even choose the hair color they want cause the company didn't approve, mind you itzy is almost a 5 year old group.. https://t.co/zMpE628Bjl
— Apollo (@dz_apollo) September 15, 2023
they’re turning 5 years old in 5 months and they don’t even have the freedom to decide something as simple as a hair color, never mind getting a single writing credit like they’ve always talked about… all our complaints fall on deaf ears https://t.co/6WXfVjNUlP
— (@track2l2) September 15, 2023
Fans also brought up bad styling choices from their managing division, particularly citing her appearance at Louis Vuitton’s show earlier in the year.
It is very concerning how Div2 would push Yeji to pull all shades of brown for the longest time, when she has wanted to make a change. They would NOT let her shine during the LV pre-fall show, they gave her the worse make up, no hair color change, no accessories. It was straight… https://t.co/efi2ACtBP6 pic.twitter.com/bjrHgGZYbo
— 蛍 (@punkyeon) September 15, 2023
Although K-Pop artists are still heavily controlled by their agency in terms of styling and direction, this usually applies at a strict capacity during their rookie days. With more experience built up, most artists are given some leniency and freedom. It looks like this isn’t the case with ITZY.